Brave Merida doesn’t need a Disney Makeover

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That’s one giant step forward for womankind…and 10 steps backwards. Disney is taking Princess Merida and sexualizing her in order to make her more marketable.

…giving her a Barbie doll waist, sultry eyes and transforming her wild red locks into glamorous flowing tresses. The new image takes away Merida’s trusty bow and arrow, a symbol of her strength and independence, and turns her from a girl to a young woman dressed in an off-the-shoulder version of the provocative, glitzy gown she hated in the movie.

Creator Brenda Chapman modeled Merida after her daughter and tried to create a positive role model for girls who want something more than just being eye candy.

“I think it’s atrocious what they have done to Merida. When little girls say they like it because it’s more sparkly, that’s all fine and good but, subconsciously, they are soaking in the sexy ‘come hither’ look and the skinny aspect of the new version. It’s horrible! Merida was created to break that mold — to give young girls a better, stronger role model, a more attainable role model, something of substance, not just a pretty face that waits around for romance. They have been handed an opportunity on a silver platter to give their consumers something of more substance and quality — THAT WILL STILL SELL — and they have a total disregard for it in the name of their narrow minded view of what will make money. I forget that Disney’s goal is to make money without concern for integrity. Silly me.”

Help keep Merida a positive role model for girls. Check out the petition and sign it if you want to break the sexualized stereotype female characters are held to: Disney: Say No to the Merida Makeover, Keep Our Hero Brave!

Original post found here.

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